We have developed a six-stage process that fully immerses us in your organization, helping us to define a clear path for success. This comprehensive branding service has helped to transform brands large and small across a wide range of different sectors including; food & drink, health & fitness, hospitality & leisure, fashion, technology, education and many more.
We believe great results come from truly understanding your position and surroundings, so we like to begin by really getting to know you and your customers. There’s no quick-and-easy way of figuring this out, so we use a number of different research techniques including workshops, surveys and field testing; all alongside traditional competitor research and customer analysis.
Following our exploration, we begin by defining a solid brief. By distilling your objectives, we can develop a strategy that will give us a template for success. These become the foundations of our creative work and ensure that you have clarity and consistency in your communications.
We bring your story to life and translate your strategy into an ownable, creative identity. We start with broad brushstrokes, exploring concepts and ideas. We test, we develop, we reach and we discover — all the time, measuring against the brief and our defined objectives.
Refinement is about delving deeper; we'll focusing in on the details and take your identity concept to the next level. This is the stage where things start to get technical; we'll cross the t's, dot the i's and "thin space" the em-dashes. We may begin to collaborate with specialists to create photography, illustration, copywriting, animation, 3D, film and motion design.
This is it, the culmination of our combined efforts. This is the birth of your new brand. We produce all of the communication tools you’ll need for your organization to thrive — from brand guidelines to billboards, whatever your needs.
Even after your new identity has gone live it's still not over; a successful brand never sits still. As your organization moves forward, we'll continue to work with you to ensure your identity is always performing at its very best; listening, analyzing and constantly improving.
