Every business benefit from having a social presence including sole traders and small businesses. We sometimes hear clients say “But we don’t get any business through Facebook or Twitter”. This is NOT the only reason for using social media. Social signals also play a part in helping with SEO and how authorative your brand is.
What we can do for your business?
If you think that social media will benefit your business but are not sure where to start or how to get the most out of it, here a few things that we can help with:
Pay-per-click – widely known as PPC – is a great way to get a quick return on your investment. Paid search marketing puts your website in front of your customers. Unlike SEO, you will only pay when someone clicks your advert – hence the name.
PPC levels the playing field amongst small and large businesses. Everyone has the chance to get in front of the same cohort of customers. PPC is a good way of kickstarting your digital marketing whilst waiting on SEO to work. New businesses benefit from paid search because a new website will take rank well with SEO. Established businesses often use it to complement their page one presence on Google by dominating both the organic listings and the Ads. It can work for every business.
85% of people are more likely to buy your product or use your services if it has been showcased in an explainer video.
In case you haven’t heard, explainer videos have fast become one of the most crucial modern marketing tools for any business attempting to effectively showcase what they do and who they are. Whilst animation used to be the preserve of children’s media, it is now being used in exciting and revolutionary new ways as a part of the next generation of infographics.
Animated explainer videos can show case data and information in an easily digestible and engaging format and can simply illustrate large amounts of content. These effective videos explain to your audience how to use your product or service in a fun visual manner, and as videos have been proven to be more efficient at delivering information and more memorable than the written word, it would take centre stage on your website.
Targeted Ads enables you to get to appropriate prospective customers more efficiently than any other marketing strategy. Targeted advertising helps your brand reach granular audience segments.
Benefits of Targeted Ads
